Brand & UI Guidelines
Year: 2022
Role: UI/UX Designer
Team: Collaborated with front-end developers and worked cross-functionally with the Communication and Product teams to share data and insights.
Project Definition: The project involved updating the brand guidelines to align with new project goals and the evolving brand identity. I also created UI guidelines from the ground up, emphasizing long-term usability, accessibility, consistency, and a clean design to ensure a unified user experience across all platforms.
This project was completed during my time as a UX/UI Designer at Air (Creative Ops and Saas company). Due to confidentiality agreements, the actual product imagery is limited, and the visuals shown have been modified for presentation purposes.
The goal of this project, my final contribution before leaving the company, was to create clear, comprehensive guidelines for the incoming designer to seamlessly pick up where I left off. These guides were designed to ensure a deep understanding of the brand’s voice and product vision while maintaining consistency in future design efforts.
The project included realigning the brand guidelines with updated project goals and the evolving brand identity. Additionally, I developed UI guidelines from scratch, focusing on long-term usability, consistency, and a clean design aesthetic to ensure a cohesive user experience across all touchpoints.
The Web UI and product UI guides covered essential elements such as grid and layout systems, sizing, typography, UI components, colors, and spacing for every design need.
This comprehensive guide was designed to ensure brand consistency and enhance user accessibility across both the website and product UI elements.